Real Estate Sales Agents
- Marketing, Sales and Service
Tasks
What tasks do Real Estate Sales Agents perform?
Present purchase offers to sellers for consideration.
Prepare documents such as representation contracts, purchase agreements, closing statements, deeds, and leases.
Act as an intermediary in negotiations between buyers and sellers, generally representing one or the other.
Confer with escrow companies, lenders, home inspectors, and pest control operators to ensure that terms and conditions of purchase agreements are met before closing dates.
Knowledge
What do Real Estate Sales Agents need to know?
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Skills
What skills do Real Estate Sales Agents need?
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking
Talking to others to convey information effectively.
Negotiation
Bringing others together and trying to reconcile differences.
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Data on career profiles are based on information supplied by the O*NET Program, sponsored by U.S. Department of Labor, Employment, and Training Administration.