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Real Estate Sales Agents

  • Marketing, Sales and Service

Tasks

What tasks do Real Estate Sales Agents perform?

  • Present purchase offers to sellers for consideration.

  • Prepare documents such as representation contracts, purchase agreements, closing statements, deeds, and leases.

  • Act as an intermediary in negotiations between buyers and sellers, generally representing one or the other.

  • Confer with escrow companies, lenders, home inspectors, and pest control operators to ensure that terms and conditions of purchase agreements are met before closing dates.


Knowledge

What do Real Estate Sales Agents need to know?

  • Customer and Personal Service

    Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

  • Sales and Marketing

    Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

  • English Language

    Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.


Skills

What skills do Real Estate Sales Agents need?

  • Active Listening

    Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

  • Speaking

    Talking to others to convey information effectively.

  • Negotiation

    Bringing others together and trying to reconcile differences.



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Data on career profiles are based on information supplied by the O*NET Program, sponsored by U.S. Department of Labor, Employment, and Training Administration.