Telemarketers
- Marketing & Sales
Tasks
What tasks do Telemarketers perform?
Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.
Explain products or services and prices, and answer questions from customers.
Obtain customer information such as name, address, and payment method, and enter orders into computers.
Record names, addresses, purchases, and reactions of prospects contacted.
Knowledge
What do Telemarketers need to know?
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Skills
What skills do Telemarketers need?
Speaking
Talking to others to convey information effectively.
Persuasion
Persuading others to change their minds or behavior.
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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Data on career profiles are based on information supplied by the O*NET Program, sponsored by U.S. Department of Labor, Employment, and Training Administration.