Major: Fashion Merchandising

What colleges offer a Major in Fashion Merchandising?

Do you like to spend your Saturdays sifting through flea markets for the latest retro fashions? Do your friends always want to borrow your chic shoes and your funky accessories? If so, maybe you should take a walk down the fashion runway. As a student in fashion merchandising, you’ll learn about fabrics and textiles. You’ll also get to study the cultures and subcultures that shape the way people dress.

The result? You’ll graduate as a savvy business professional with your finger on the pulse of the fashion world.

Students in fashion merchandising learn how to manufacture, buy, promote, and sell fashion items, from clothing and jewelry to cosmetics and furniture. They also learn about textiles (fabrics and the fibers used to make them).

“The glitz at fashion shows and on the pages of the fashion magazines is the culmination of many creative and analytical activities, market research, and hard work.”Patricia (Tracy) Rigia, Director, Fashion Merchandising Division, School of Business, University of Bridgeport

Are You Ready To...?

  • Seek out the latest trends
  • Keep tabs on the fashion world
  • Master accounting skills
  • Examine different cultures
  • Study the history of fashion
  • Learn about fabrics and textiles

It Helps To Be...

Interested in fashion, clothing, fabrics, and accessories. It also helps to be a creative thinker who has an eye for color and design, likes to shop, and enjoys working on long, detailed projects. Strong math skills are also key.

College Checklist

  • Is the school of business accredited by the Association to Advance Collegiate Schools of Business?
  • Are the professors accomplished in the world of fashion merchandising? What have they done, and where have they worked?
  • Will you have access to libraries and computer labs to conduct research?
  • Does the school have a career center?
  • Will the school help you find an internship in fashion merchandising?

Did You Know?

Women didn’t start wearing jeans until the 1950s.

Course Spotlight

Many core courses in fashion merchandising are hands-on and include a great deal of project work. Professors tend to rely more on their life experiences than on textbooks. 

Expect to take a lot of field trips and listen to many guest speakers. You may visit a fashion magazine or large clothing company. You might even swing by a fashion show or two.