When walking by a retail store’s window, potential customers are drawn in by the clothing and accessories worn by the mannequins. Fashion designers get credit for their stylish designs. But the fashion merchandiser’s decision-making determines how garments will be presented to customers─and that translates into sales.
How do fashion merchandisers accomplish this task?
Fashion merchandising majors study consumer interests. They will learn how to work with designers and buyers, stay on top of fashion trends, maintain in-store and online inventory, and analyze former and current consumers’ purchasing behaviors to promote and market products.
What does a Fashion Merchandising major study?
- Merchandising Strategies
- Apparel Production
- Textile Evaluation
- Principles of Accounting
- History of Costumes
- Management Theory
What can I do with a Fashion Merchandising degree?
A Fashion Merchandising degree will provide you with vast apparel design and production knowledge. Your courses and internship experiences will give you practical experience to identify, analyze, and solve issues to bolster sales. Because you’re a skilled professional with fashion know-how, you’re an excellent candidate for positions such as the following:
- Marketing Managers
- Purchasing Managers
- Reporters and Journalists
- Wholesale and Retail Buyers
Specializations for a Fashion Merchandising major:
- Product Merchandising
- Visual Merchandising
- Retail Merchandising
- Digital Merchandising
What are the requirements for a Fashion Merchandising degree?
Meet with your academic advisor to discuss your goals and tailor your coursework. Match your interests with academic requirements. You also benefit by gaining insight from professionals in the field. In addition to independent projects and internships, studying abroad will expand your understanding of the fashion industry beyond the U.S.