Using a special combination of business skills, arts and entertainment managers play a key role in bringing great performances, paintings, scripts, songs, and more to the public. If you choose this major, you’ll learn how to support and market artists and art events, raise funds, manage finances, and develop programming for arts organizations.
The modern arts and entertainment industries are incredibly diverse. You may find yourself doing anything from fundraising for a local arts council to developing programs in museums to producing films or rock bands’ world tours. Whether you decide to work at an opera company, television network, or art gallery, you’ll be part of a thriving cultural network connecting the arts and artists to the community.
Students of arts and entertainment management learn how to use business skills to support and promote a variety of visual, performing, and media arts and artists. If you choose this major, you can pick a program that focuses on either the not-for-profit arts world, or the entertainment industry.
Did You Know?
Performing and visual artists sometimes double major in arts and entertainment management to gain arts-related business skills.
Are You Ready To...?
- Complete an internship
- Advocate for the arts at local and national levels
- Learn how to write proposals and applications for grants
- Practice creating budgets
- Create a marketing plan
- Learn about laws and regulations that affect arts and entertainment organizations
- Explore 3-D animation and other new technologies in digital media
- Develop a broad knowledge of visual and performing arts
It Helps To Be...
Enthusiastic about bringing the arts to new and larger audiences. It also helps to have excellent communication skills, which you’ll need to work with diverse groups such as artists, donors, and volunteers.
- Is the program geared more toward the not-for-profit arts world or the entertainment industry?
- What are the backgrounds and interests of the faculty?
- Does the campus have modern performance and gallery spaces?
- Is the program part of an art department or the business school? Does it provide a balance between course work in the arts and entertainment and in business?
- Will the program help you find an internship in arts or entertainment management?
- Will the program help you find a job after graduation?
Did You Know?
Huge summer music festivals, like Coachella and Bonnaroo, require a virtual army of arts managers to do everything from booking the bands to promoting the shows to finding a place for the artists to stay while they’re in town.
Art forms like music, theater, and dance need an audience. A course in marketing for the arts will help you find ways to connect with the right crowd and fill up the house. You’ll learn how to use marketing tools like audience surveys to find out what an audience thinks about current programming and what they want to see in the future. You’ll also learn how to use email, direct mail, telemarketing, and social media to get your message out. Finally, you’ll put it all together and develop a strategic marketing plan to reach a core audience and -- with any luck -- bring in new patrons.