Major: Digital Communications and Multimedia
The prefix multi means “many” -- and as a student of digital communications and multimedia, you’ll have a chance to master far more forms of digital media than you might have imagined. As you learn the basics of computer programming, graphic design, and audio and video production, you’ll create computer animation, build websites, and put together CD-ROMs and DVDs.
And that’s not all: you’ll also study the business of multimedia, including marketing, law, and distribution. There’s a lot to learn, but digital-media specialists are in demand in nearly every corner of the business world. Those late nights in the computer lab should be well worth your time.
Students of digital communications and multimedia learn the technical, creative, and business skills necessary to design, develop, market, and manage digital media.
“Almost anyone with an interest in technology can find an enjoyable area of concentration [in digital media].”Joel A. Kline, Assistant Professor of Business & Economics and Director, Digital Communications Program, Lebanon Valley College
Are You Ready To...?
- Memorize media law
- Troubleshoot tech glitches
- Spend long hours in the computer lab
- Master multiple types of media
- Think critically about projects -- yours and others’
It Helps To Be...
Crazy about computers. You’ll have to master a lot of software in this major. Creativity and strong communication skills are also key.
- Does the program offer a concentration in your area of interest, such as design, ecommerce, or writing for digital media?
- Does the program focus more on design or on technical skills?
- Are the labs up-to-date with the most current software?
- Will you have the chance to create a senior project? What kind of help will you get with it?
- Will the department help you find work after graduation?
- What are recent grads doing now?
“Take advantage of internship opportunities, because that is definitely the best way to get your foot in the door in this industry.” -- Ben, B.A. in digital media and production assistant for a motion design house
In a class on digital animation, you’ll learn to use the latest animation software to create digital movies. Once you’ve learned to navigate the software, you’ll try your hand at creating animation with original art as well as with imported graphics and video.
Your professor will probably expect you to demonstrate your skills in Web and CD formats. You can expect a final project, so be sure to save some of your creative juices for a big finale.