Sports and Fitness Management

A program that prepares individuals to apply business, coaching and physical education principles to the organization, administration and management of athletic programs and teams, fitness/rehabilitation facilities and health clubs, sport recreation services, and related services. Includes instruction in program planning and development; business and financial management principles; sales, marketing and recruitment; event promotion, scheduling and management; facilities management; public relations; legal aspects of sports; and applicable health and safety standards.

You loved going to sporting events as a kid. Or you have fond memories of competing as an athlete in high school. Or you enjoy sports but don’t envision yourself performing as an athlete professionally. Become a sports and fitness administrator!

Being a sports enthusiast is a valuable incentive to pursuing this career. You’ll also have the opportunity to learn about the human body. The other crucial part of this major requires learning the business side of sports and fitness. Whether you’re managing the sports and fitness program at a health facility, high school, or national team, you’ll be responsible for spearheading the administrative side of the business. Scheduling and marketing events, all while controlling costs, falls within the scope of your job. Your ultimate goal will be to create seamless events, plan fundraisers, oversee budgets, and manage staff.