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Agents and Business Managers of Artists, Performers, and Athletes

  • Arts, Audio/Video Technology and Communications

Tasks

What tasks do Agents and Business Managers of Artists, Performers, and Athletes perform?

  • Collect fees, commissions, or other payments, according to contract terms.

  • Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.

  • Keep informed of industry trends and deals.

  • Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.


Knowledge

What do Agents and Business Managers of Artists, Performers, and Athletes need to know?

  • Customer and Personal Service

    Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

  • Sales and Marketing

    Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

  • English Language

    Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.


Skills

What skills do Agents and Business Managers of Artists, Performers, and Athletes need?

  • Persuasion

    Persuading others to change their minds or behavior.

  • Reading Comprehension

    Understanding written sentences and paragraphs in work-related documents.

  • Negotiation

    Bringing others together and trying to reconcile differences.



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Data on career profiles are based on information supplied by the O*NET Program, sponsored by U.S. Department of Labor, Employment, and Training Administration.