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Public Relations Specialists

  • Marketing, Sales and Service

Tasks

What tasks do Public Relations Specialists perform?

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.

  • Write press releases or other media communications to promote clients.

  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

  • Post and update content on the company's Web site and social media outlets.


Knowledge

What do Public Relations Specialists need to know?

  • Communications and Media

    Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

  • English Language

    Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

  • Customer and Personal Service

    Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.


Skills

What skills do Public Relations Specialists need?

  • Speaking

    Talking to others to convey information effectively.

  • Active Listening

    Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

  • Social Perceptiveness

    Being aware of others' reactions and understanding why they react as they do.



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Data on career profiles are based on information supplied by the O*NET Program, sponsored by U.S. Department of Labor, Employment, and Training Administration.