Public Relations Specialists
- Marketing, Sales and Service
Tasks
What tasks do Public Relations Specialists perform?
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Write press releases or other media communications to promote clients.
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Post and update content on the company's Web site and social media outlets.
Knowledge
What do Public Relations Specialists need to know?
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Skills
What skills do Public Relations Specialists need?
Speaking
Talking to others to convey information effectively.
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
You might also be interested in…
Talent Directors
$77,267 Median Yearly Income+7.33% Projected Job GrowthMarket Research Analysts and Marketing Specialists
$73,732 Median Yearly Income+12.79% Projected Job GrowthPoets, Lyricists and Creative Writers
$52,114 Median Yearly Income+11.72% Projected Job GrowthAgents and Business Managers of Artists, Performers, and Athletes
$72,059 Median Yearly Income+0.14% Projected Job GrowthMarketing Managers
$150,929 Median Yearly Income+9.35% Projected Job Growth
Data on career profiles are based on information supplied by the O*NET Program, sponsored by U.S. Department of Labor, Employment, and Training Administration.