Real Estate Brokers
- Marketing, Sales and Service
Tasks
What tasks do Real Estate Brokers perform?
Sell, for a fee, real estate owned by others.
Obtain agreements from property owners to place properties for sale with real estate firms.
Act as an intermediary in negotiations between buyers and sellers over property prices and settlement details and during the closing of sales.
Manage or operate real estate offices, handling associated business details.
Knowledge
What do Real Estate Brokers need to know?
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Skills
What skills do Real Estate Brokers need?
Speaking
Talking to others to convey information effectively.
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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Data on career profiles are based on information supplied by the O*NET Program, sponsored by U.S. Department of Labor, Employment, and Training Administration.