Retail Salespersons
- Marketing, Sales and Service
Tasks
What tasks do Retail Salespersons perform?
Greet customers and ascertain what each customer wants or needs.
Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
Compute sales prices, total purchases, and receive and process cash or credit payment.
Prepare merchandise for purchase or rental.
Knowledge
What do Retail Salespersons need to know?
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Skills
What skills do Retail Salespersons need?
Persuasion
Persuading others to change their minds or behavior.
Service Orientation
Actively looking for ways to help people.
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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Data on career profiles are based on information supplied by the O*NET Program, sponsored by U.S. Department of Labor, Employment, and Training Administration.