Writers and Authors
- Arts, Audio/Video Technology and Communications
Tasks
What tasks do Writers and Authors perform?
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Vary language and tone of messages based on product and medium.
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Present drafts and ideas to clients.
Knowledge
What do Writers and Authors need to know?
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Skills
What skills do Writers and Authors need?
Writing
Communicating effectively in writing as appropriate for the needs of the audience.
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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Data on career profiles are based on information supplied by the O*NET Program, sponsored by U.S. Department of Labor, Employment, and Training Administration.