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Advertising Sales Agents

  • Marketing, Sales and Service

Tasks

What tasks do Advertising Sales Agents perform?

  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.

  • Maintain assigned account bases while developing new accounts.

  • Provide clients with estimates of the costs of advertising products or services.

  • Locate and contact potential clients to offer advertising services.


Knowledge

What do Advertising Sales Agents need to know?

  • Sales and Marketing

    Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

  • Customer and Personal Service

    Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

  • English Language

    Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.


Skills

What skills do Advertising Sales Agents need?

  • Speaking

    Talking to others to convey information effectively.

  • Persuasion

    Persuading others to change their minds or behavior.

  • Service Orientation

    Actively looking for ways to help people.



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Data on career profiles are based on information supplied by the O*NET Program, sponsored by U.S. Department of Labor, Employment, and Training Administration.